Which of the following factors can increase pre-purchase information search?

The selection of product factors like price and style as the correct answer highlights the significance of these elements in influencing consumer behavior. When individuals are making purchasing decisions, they often engage in pre-purchase information searches to evaluate their options based on the characteristics of the products they are considering.

For instance, if a consumer is interested in purchasing a new article of clothing, they may look for styles that appeal to them as well as compare prices from different brands to assess value. The perception of a product's price can drive a consumer to search for information regarding discounts, performance quality, and alternatives. Similarly, the style of a product can encourage exploration of various brands and features, leading to deeper research and comparison shopping. Thus, product factors are pivotal in motivating consumers to seek additional information before making a final decision.

Other factors, while influential in certain contexts, do not inherently initiate or elevate the search effort as product characteristics do. Brand loyalty often leads to quicker purchasing decisions with minimal search since loyal consumers may not feel the need to gather extensive information when they already trust a brand. Habits from previous purchases can also decrease search efforts, as consumers might default to familiar products. The advertising spend of brands can impact consumer awareness and perception, but it may not directly correlate