Which of the following best describes niche markets in the context of entertainment?

Niche markets in the context of entertainment refer to segments that cater to specialized interests and needs of specific groups of consumers. This definition underscores the focus on targeting particular audiences rather than seeking to appeal to the broadest possible market. Niche markets are characterized by their ability to provide content that resonates deeply with a limited but passionate audience, offering unique experiences that mainstream products may overlook.

This approach enables creators and marketers to develop highly tailored content that meets the specific desires and preferences of these segments, such as indie films, niche music genres, or specialized online communities. By understanding the unique characteristics and behaviors of these audiences, businesses can foster loyalty, engagement, and a distinct brand identity that differentiates them from mass-market competitors.