Which characteristic refers to the alignment of a new product with a consumer's existing values and practices?

The characteristic that refers to the alignment of a new product with a consumer's existing values and practices is compatibility. When a product is compatible, it integrates smoothly into the consumer's current lifestyle, habits, and beliefs, making it easier for them to adopt and embrace the new offering. This alignment is crucial because consumers are generally more likely to adopt new products that reflect their existing values, as it reduces the perceived risk and effort associated with changing their behavior.

For instance, if a product aligns with a person's environmental values, they may be more inclined to purchase it because it supports their commitment to sustainability. Alternatively, if the product contradicts their established practices, they may reject it regardless of its other advantages. Hence, compatibility plays a significant role in consumer acceptance and overall market success.