Which attitude measurement scale analyzes how likely a consumer is to select a product again in the future?

Behavioral intention scales are specifically designed to assess a consumer's likelihood of engaging in a future action, such as repurchasing a product or using a service again. These scales focus on the consumer's intentions, which can be a strong predictor of actual behavior. By measuring how inclined a consumer feels towards repeating a purchase, behavioral intention scales provide insights into customer loyalty and potential repeat business, making them highly relevant in contexts such as entertainment where consumer satisfaction and intention directly impact future purchases.

In contrast, rank order scales prioritize items based on preference without providing insights into future actions. Likert scales measure the degree of agreement or disagreement with various statements rather than directly focusing on future behavior. Semantic differential scales evaluate attitudes by measuring the connotations of a product or brand using opposing adjectives, but they do not explicitly assess intent to repeat a purchase. Thus, the focus on future intentions makes behavioral intention scales the most suitable choice for analyzing how likely a consumer is to select a product again in the future.