Which action is part of the 'Information Search' step in the consumer decision-making process?

The 'Information Search' step in the consumer decision-making process involves gathering data and insights that help consumers make informed choices about products or services. This includes a variety of actions that consumers engage in as they seek to bridge the gap between their needs and the potential solutions available in the marketplace.

Identifying a product's features is crucial because it allows consumers to understand what each product offers and how it meets their specific needs. Evaluating price comparisons is also a key aspect of the information search, as consumers need to assess the costs associated with different options to ensure that they are making a financially sound decision. Seeking out recommendations further enriches the search process, as consumers often rely on external sources such as friends, family, and online reviews to gather opinions and experiences of others regarding products they consider purchasing.

By including all of these actions—identifying product features, making price evaluations, and seeking recommendations—this answer encapsulates the comprehensive nature of the information search phase, highlighting that it is an integrated process where consumers look at multiple aspects before arriving at a decision. Thus, the answer reflects an accurate and complete understanding of the tasks that comprise the information search component in consumer behavior.