What type of learning occurs informally through imitation from family and friends?

The concept of learning that occurs informally through imitation from family and friends is known as informal learning. This type of learning happens outside of structured educational settings, allowing individuals to acquire knowledge, skills, and behaviors simply by observing and mimicking the actions of those around them.

In the context of consumer behavior in entertainment, informal learning plays a significant role in shaping preferences, values, and consumption patterns as individuals absorb cultural norms and practices from their immediate social circles. This can include learning about favorite movies, music genres, fashion choices, and even attitudes towards entertainment consumption based on what is modeled by family and friends.

Technical learning, on the other hand, often refers to more structured, skill-specific training related to a particular field. Enculturation is a broader concept that refers to the process of learning the cultural norms of a society in a formal or informal way, but it encompasses more than just imitation. Formal learning refers to structured educational experiences, such as classroom instruction, which is distinct from the informal observations and interactions that characterize informal learning.