What term describes the younger segment among Baby Boomers who are financially well off and educated?

The term that describes the younger segment among Baby Boomers who are financially well-off and educated is "Yuppies." This term emerged in the 1980s and is a portmanteau of "young urban professionals." Yuppies are typically characterized by their focus on careers, economic success, and a lifestyle that values material wealth and social status.

In the context of consumer behavior, yuppies are often significant influencers in the market due to their disposable income and willingness to spend on luxury goods and experiences. Understanding this demographic allows businesses in the entertainment and consumer goods sectors to tailor their marketing strategies effectively.

In contrast, Generation X includes those born roughly between the early 1960s and early 1980s and does not specifically refer to the younger Baby Boomers. Echo Boomers, also known as Millennials, refer to the generation born roughly from the early 1980s to the mid-1990s to early 2000s and are not directly tied to the Baby Boomer generation. Therefore, it is the "Yuppies" that specifically align with the description of being financially prosperous and educated younger members of the Baby Boomer cohort.