What is the impact of digital media on consumer behavior in entertainment?

Digital media significantly transforms access to entertainment and influences consumption patterns by making content readily available and accessible to a broader audience. With the rise of streaming services, social media platforms, and on-demand content, consumers have the ability to choose what, when, and how they consume entertainment. This convenience leads to a shift in viewing habits, such as binge-watching, personalized recommendations, and the emergence of niche markets that cater to specific interests.

The unprecedented accessibility of digital media has empowered consumers, giving them more control over their entertainment choices. This transformation not only impacts individual consumption but also shapes industry trends, leading to changes in production and marketing strategies. The way that consumers interact with and experience entertainment continues to evolve because of digital media, making option B the most accurate depiction of its impact on consumer behavior.

While other options suggest limitations or effects that are too narrow, they do not encompass the broader transformation in behavior and consumption patterns initiated by digital media.