What is the definition of ethnocentrism?

Ethnocentrism is best defined as a belief in the superiority of one’s cultural practices. This mindset often leads individuals to view their own culture as the standard against which other cultures are judged, frequently resulting in a preference for one's own cultural norms and products over those of others.

In the context of consumer behavior, individuals displaying ethnocentrism may feel a sense of loyalty and attachment to local products, believing them to be inherently better than foreign options. This perspective can strongly influence purchasing decisions, as ethnocentric consumers might prioritize supporting local businesses and feel negatively towards international brands.

While the preference for local products over foreign ones may seem closely related, it is a behavior that can stem from ethnocentrism rather than defining it. The other options provided do not accurately capture the essence of ethnocentrism, as they focus more on specific behaviors or economic measures rather than the cultural superiority aspect that underscores the concept.