What is one role of social sharing in viral marketing?

One role of social sharing in viral marketing is to improve audience engagement. When content is shared on social media platforms, it creates opportunities for interaction among users, enhancing their connection to the brand and its message. Social sharing encourages discussions, comments, and reactions, which help foster a community around the content. This engagement not only amplifies the reach of the message as it spreads through users’ networks but also allows brands to receive immediate feedback. Engaging content that is shared widely can capture attention, provoke thought, and lead to a more invested audience, which is critical for the effectiveness of viral marketing efforts.