What does consumer socialization teach children and young adults?

Consumer socialization primarily focuses on how children and young adults develop skills and values related to consumption. This includes understanding how to make informed choices about products and services, recognizing advertising strategies, and developing attitudes toward consumption in general. Through consumer socialization, youths learn the significance of money management, the impact of consumer decisions on their lives and society, and how to navigate the marketplace effectively.

Healthy eating habits, basic academic skills, and workplace ethics, while important, do not fall under the primary objectives of consumer socialization. Rather, these areas encompass broader themes of health education, academic learning, and professional development. In contrast, consumption-related values and skills directly address how young individuals approach, assess, and interact with the world of consumer goods and services, making this option the most accurate representation of what consumer socialization teaches.