What age range defines the Millennials generation?

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Study for the UCF Consumer Behavior in Entertainment Exam with comprehensive flashcards and multiple choice questions. Each question comes with hints and detailed explanations to ensure a thorough understanding and exam readiness!

The Millennials generation, often referred to as Generation Y, is defined as those individuals born between 1980 and 1996. This age range captures the demographic cohort that experienced significant cultural, technological, and economic shifts during their formative years. These changes include the rise of the internet, social media, and a transformed job market, which has influenced their consumer behaviors, values, and lifestyle choices. Identifying this generation within the specified years helps marketers and researchers understand their unique characteristics, preferences, and spending habits, particularly in the context of the entertainment industry.