At what age range do children typically begin to understand basic brand names and product categories?

Children typically begin to understand basic brand names and product categories between the ages of 3 to 7 years. During this developmental stage, children become more familiar with their surroundings and start to recognize and differentiate between various brands and products. This awareness is influenced by increased exposure to marketing through television, advertisements, and parental choices. By this age range, children can also start to associate certain brands with specific qualities or experiences, leading to an understanding of products as distinct from one another based on both brand identity and category. Understanding at this level sets the foundation for more complex consumer behaviors as they age and continues to develop throughout their childhood and into adolescence.